WCCO: New Radio Station Aims For Younger Ears

'The playlist of a new Twin Cities radio station called The Current runs from the well-known White Stripes to aboriginal music called didgeridoo that's played on plastic pipes. But while eclectic playlists are often heard on low-wattage college stations, The Current is notable for its high-wattage corporate parent -- Minnesota Public Radio.'
WCCO TV Minneapolis - St Paul